de Guise


de Guise

From designer Chloé Jaouën, Mademoiselle de Guise’s dresses are both fluid and structured. Crepe, tulle, chiffon and lace meet to create liberating, urban romanticism.

Price range: £2700 – £3800

Try on Mademoiselle de Guise's collection

In Mademoiselle de Guise's words

How would you describe this season’s collection?

In three words “Montmartre mon Amour”. 

“Paris (always) a Moveable Feast” is a leap into the past around the Butte Montmartre, where it all began for Mademoiselle de Guise back in 2015. 

The shoot this year is a walk through the Bohemian Paris described by Ernest Hemingway in his book, A Moveable Feast, when Montmartre was no more than a joyful whirlwind, a place where time could only fly. More than a love declaration to this one-of-a-kind Paris neighbourhood and its active sociocultural life, the new collection is an hymn to life.

What was the inspiration?

I live in Paris’ 18th district and our showroom is located rue Blanche in the 9th district. I spend all my time around the Butte Montmartre. I love the liveliness and the excitement surrounding my neighbourhood, people mingling at cafés. This new collection is a praise to Montmartre and its highly active sociocultural life.

The title refers to Ernest Hemingway’s book Paris (always) a Moveable Feast. And last but not least, Montmartre is where I shot my first collection, a road trip that started at the Lamarck-Caulaincourt subway station in the 18th district.

Do you have a favourite dress this year?

I do! I am actually hesitating between Georges casually sexy and couture with its large straps and pockets and Berthe a very flowing design all made of washed silk, highly feminine with its men waistcoat cut. All those inspirations from the men dressing give more temper to the collection.

How would you style them?

For both styles, I would only go with statement earrings

What is the quintessential Mademoiselle de Guise bride?

The perfect bride is free, natural, elegant and glamorous. She is feminine and bold. She knows what she wants even though sometimes she doubts. 

Our collections also speak to women who love high-end and qualitative fabrics, thorough work and traditional craftsmanship.

If you could pick one woman to style, who would it be?

Charlotte Le Bon, please come see us!! Do you know Charlotte? She is an actress that I love for so many different reasons but probably mostly for her one-of-a-kind sense of humour. She has everything for her and it’s almost like she doesn’t know it, you know ? The Mademoiselle de Guise spirit for sure.

Best kept parisian secret?

The rooftop on which we shot our first and last collection. It’s a hidden spot. Far from the crowded other ones. You land on it after an unusual elevator ride, it’s genuine and free of anyone. A place on which I love to share a beer with special friends. You want to know where it is right? Well … I can’t tell you, it’s my best kept Parisian secret!

Notting Hill


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