From designer Chloé Jaouën, Mademoiselle de Guise’s dresses are both fluid and structured. Crepe, tulle, chiffon and lace meet to create liberating, urban romanticism.
Price range: £2700 – £3800 // $3500 – $3800
How would you describe this season’s collection?
In three words “Montmartre mon Amour”.
“Paris (always) a Moveable Feast” is a leap into the past around the Butte Montmartre, where it all began for Mademoiselle de Guise back in 2015.
The shoot this year is a walk through the Bohemian Paris described by Ernest Hemingway in his book, A Moveable Feast, when Montmartre was no more than a joyful whirlwind, a place where time could only fly. More than a love declaration to this one-of-a-kind Paris neighbourhood and its active sociocultural life, the new collection is an hymn to life.
What was the inspiration?
I live in Paris’ 18th district and our showroom is located rue Blanche in the 9th district. I spend all my time around the Butte Montmartre. I love the liveliness and the excitement surrounding my neighbourhood, people mingling at cafés. This new collection is a praise to Montmartre and its highly active sociocultural life.
The title refers to Ernest Hemingway’s book Paris (always) a Moveable Feast. And last but not least, Montmartre is where I shot my first collection, a road trip that started at the Lamarck-Caulaincourt subway station in the 18th district.
Do you have a favourite dress this year?
How would you style them?
What is the quintessential Mademoiselle de Guise bride?
The perfect bride is free, natural, elegant and glamorous. She is feminine and bold. She knows what she wants even though sometimes she doubts.
Our collections also speak to women who love high-end and qualitative fabrics, thorough work and traditional craftsmanship.
If you could pick one woman to style, who would it be?
Best kept parisian secret?