de Guise


de Guise

From designer Chloé Jaouën, Mademoiselle de Guise’s dresses are both fluid and structured. Crepe, tulle, chiffon and lace meet to create liberating, urban romanticism.

Price range: £2700 – £3800

Try on Mademoiselle de Guise's collection

In Mademoiselle de Guise's words

How would you describe this season’s collection?

The new collection is based this year on the strong models of the brand.

Same necklines and same signature cut at the waist.

But this season, I chose 2 new laces. First, an embroidered tulle that we can find in Paris and Drouet for example.

It is very delicate and romantic. Then, a satin guipure that we find on our Jersey dress.

A character lace, very glamorous.

What was the inspiration?

The collection is called 23650.

23650 is the number of letters that Victor Hugo and Juliette Drouet wrote to each other. This collection speaks about their love story. This collection is both romantic and melancholy.

Do you have a favourite dress this year?

My favorite dress of this season is Drouet.

This poetic dress combines the simplicity of a cut, the femininity of lace and the sensuality of a low back. 

How would you style them?

What could be more beautiful than wearing it with loose hair. With beautiful earrings that illuminate the face of the bride.

What is the quintessential Mademoiselle de Guise bride?

The perfect bride is free, natural, elegant and glamorous. She is feminine and bold. She knows what she wants even though sometimes she doubts. 

Our collections also speak to women who love high-end and qualitative fabrics, thorough work and traditional craftsmanship.

If you could pick one woman to style, who would it be?

Charlotte Le Bon, please come see us!! Do you know Charlotte? She is an actress that I love for so many different reasons but probably mostly for her one-of-a-kind sense of humour. She has everything for her and it’s almost like she doesn’t know it, you know ? The Mademoiselle de Guise spirit for sure.

Best kept parisian secret?

The rooftop on which we shot our first and last collection. It’s a hidden spot. Far from the crowded other ones. You land on it after an unusual elevator ride, it’s genuine and free of anyone. A place on which I love to share a beer with special friends. You want to know where it is right? Well … I can’t tell you, it’s my best kept Parisian secret!

Notting Hill


Copyright © 2023 The Mews Bridal